Google kicks off thousands of manual actions each month. Many of those are targeted toward websites that have unnatural links in them or are a part of a link network. If your website is one such victim of a Google manual penalty, and has lost its rank by miles, then recovery from that involves the following 4 steps. Follow them in order to get your website back to where it was, or maybe even better.
Step 1: Don’t Hurry Under Any Circumstances
The most important thing you need to do is to not hurry, no matter what. Even if your website has taken a dip of hundreds in the ranks, or if the competitor is going perennially strong at the top, you must not panic. If there are still erroneous links on the website then submitting a reconsideration request in a jiffy will only result in the whole process getting delayed by many more weeks. You need to calm down and assess the whole situation with an astute mind. Do not submit a reconsideration request on the same day or within a few days of your website being penalized.
Step 2: Assess and Classify Every Single Link on Your Website
Use Google Webmasters Tools to classify each and every link on your website into the following kinds:
Link Not Found
Page Not Found
Domain 0, G
Exact Match Anchor Text Manipulative
Social Media Links
Natural, Organic Links.
Once you have classified all the links into one of the abovementioned types, then process with the process in the next step.
Step 3: Take Action to Disavow, Request Removal or Keep
Your work will now be broken down into three actions – disavow, request removal or keep. Use these actions on the links in the following ways:
Disavow – Not Found, Page Not Found, SPAM TLDs, Scrapers
Disavow or Request Removal – Spam Pages, Domain 0, G
Request Removal – Exact Match Anchor Text Manipulative, Penalized Domains, Link Network
Keep – Partner Sites (nofollowed), Social Media Links, Nofollow Links and Natural, Organic Links
Each and every link must be thoroughly scrutinized and one of the above actions performed on it. Missing out on even a single link could be potentially dangerous and result in the rejection of a reconsideration request.
Step 4: Submit a Reconsideration Request
Once all the links have been analyzed and proper action has been taken again, you are ready to submit a reconsideration request. But before that you should cross-check once more. When you are completely satisfied with the links on your website, and then submit your request.
The recovery from Google penalty recovery is a time-consuming process, but one that is worth waiting for. Patience and meticulousness is the key to a successful reconsideration, and you must ensure that each of the above steps is ardently followed.