Search Engine Marketing – An Introduction

Search Engine marketing cannot be ignored when speaking about the popularity of a website. The higher the page ranking, the higher is profitability. Thus, to put it in simple words, this promotion strategy implies optimizing your website for Internet search engines. It involves using techniques to promote website visibility and drawing more traffic by boosting page ranks.

Websites were a rarity in earlier days. The cost of designing and setting up a website was the primary reason for the small number of websites. However, since mid-1990s, almost all businesses started considering a website because it soon gained popularity as an important marketing strategy. However, the increasing number of websites added troubles. It necessitated Search Engine Marketing as each website vied for the top spot in the list of search results.

Methods to Implement Search Engine Marketing

There are a variety of ways to promote your website. Search Engine Optimization (SEO) techniques feature in list. The first SEO technique is keyword research and analysis. It involves building content around commonly searched terms. Keywords are phrases consumers use to locate products and services on the web. You should avoid keyword stuffing. Marketing experts are the best persons to rely on when it comes to choosing high ranking keywords that are relevant to your website and its products. There are free and paid keyword research tools on the web. Along with editing content, one should also edit HTML coding.

The number of back links a site has is another factor that determines how high it ranks. Back links are known as in-links, inbound links and inward links. Internet surfers will generate back links to your blog or web pages created by you only if it contains accurate and valuable content. You can generate back links between web pages. Back-links can also be generated between websites. Popularity based on back-links is measured using major tools or algorithms.

Keyword research and back-links are effective methods to increase the popularity of a site, but the problem is they are slow. Besides, almost all website and blog owners use SEO techniques. This necessitated the use of new, faster, paid methods. The first in this category is paid inclusion. Paid inclusion is also known as sponsored listings. In paid inclusion, a company or business pays the search engine to include its website among the top results. It is shown in the main results area.

Pay-per-click advertising and pay-per-impression advertising are one of the forms of paid inclusion. In this pay-per-click advertising, the company buys advertisements offered by search engines. The most popular pay-per-click advertising schemes are Google AdWords and Bing Ads. The paid advertisements are listed either on the side or the top of the results page. They are not included in the list of main results. As the name suggests the company or business pays the search engine every time a customer clicks on the advertisement.

Search Engine marketing is slowly surpassing other forms of traditional advertising. Keep yourself abreast with the varied search engine marketing techniques and capitalize on its advantages for your business.

The 4-Step Guide to a Google Manual Penalty Recovery

Google kicks off thousands of manual actions each month. Many of those are targeted toward websites that have unnatural links in them or are a part of a link network. If your website is one such victim of a Google manual penalty, and has lost its rank by miles, then recovery from that involves the following 4 steps. Follow them in order to get your website back to where it was, or maybe even better.

Step 1: Don’t Hurry Under Any Circumstances

The most important thing you need to do is to not hurry, no matter what. Even if your website has taken a dip of hundreds in the ranks, or if the competitor is going perennially strong at the top, you must not panic. If there are still erroneous links on the website then submitting a reconsideration request in a jiffy will only result in the whole process getting delayed by many more weeks. You need to calm down and assess the whole situation with an astute mind. Do not submit a reconsideration request on the same day or within a few days of your website being penalized.

Step 2: Assess and Classify Every Single Link on Your Website

Use Google Webmasters Tools to classify each and every link on your website into the following kinds:

Link Not Found

Page Not Found

SPAM TLDs

Scrapers

Spam Pages

Domain 0, G

Exact Match Anchor Text Manipulative

Penalized Domains

Link Network

Partner Sites

Social Media Links

Nofollow Links

Natural, Organic Links.

Once you have classified all the links into one of the abovementioned types, then process with the process in the next step.

Step 3: Take Action to Disavow, Request Removal or Keep

Your work will now be broken down into three actions – disavow, request removal or keep. Use these actions on the links in the following ways:

Disavow – Not Found, Page Not Found, SPAM TLDs, Scrapers

Disavow or Request Removal – Spam Pages, Domain 0, G

Request Removal – Exact Match Anchor Text Manipulative, Penalized Domains, Link Network

Keep – Partner Sites (nofollowed), Social Media Links, Nofollow Links and Natural, Organic Links

Each and every link must be thoroughly scrutinized and one of the above actions performed on it. Missing out on even a single link could be potentially dangerous and result in the rejection of a reconsideration request.

Step 4: Submit a Reconsideration Request

Once all the links have been analyzed and proper action has been taken again, you are ready to submit a reconsideration request. But before that you should cross-check once more. When you are completely satisfied with the links on your website, and then submit your request.

The recovery from Google penalty recovery is a time-consuming process, but one that is worth waiting for. Patience and meticulousness is the key to a successful reconsideration, and you must ensure that each of the above steps is ardently followed.

SEO – How Small Businesses Can Improve Search Rank on Google

If you own a small business, then you know drawing a lot of traffic to your business – both online and in the real world – can be accomplished via search engines. Of the current lineup of search engines, Google is still king and master.

As undistributed leader in search engine traffic, Google has a lot to offer a small business. Success in getting a spot at the top of the rankings is predicated on how well you develop and execute a content strategy. The days when a business could purchase traffic through AdWords or backlinks and experience more traffic are long gone.

Today, Google’s goal is to enhance the user experience, and they’ve gone about achieving it in a systematic way. Businesses that have been quick to adjust to search algorithm changes by Google have enjoyed the advantage of being first movers and grabbing top spots on search engine results.

Google has been evaluating web properties for trust. Their focus has broadened from putting up good content and getting backlinks to building a brand. Yes, small businesses are being rewarded for establishing themselves as a brand. When that brand becomes something people can relate to and trust, Google with its “eyes and ears” everywhere picks up the signals.

Where do these signals come from? Social media sites are hotspots that furnish Google with plentiful information. There are numerous examples of small businesses that are diligently cultivating a presence on social media sites. They’re reaping the rewards in the form of a jump in the SERPs on Google and a consequent traffic boost.

Press releases, webinars, and podcasts are other signal generators. A variety of content and its widespread distribution helps disseminate the word on your small business. User engagement and reviews or endorsements are used to verify the quality of the company and its brand. Having a reputation for quality improves your ranking.

When you market your content, try to ensure that you get found on sites that enjoy Google’s trust. For videos, it could mean YouTube, and for images it could mean Pinterest or Tumblr. Links from these sites leading to your small business website carry weight. Essentially, SEO in its latest fabrication stresses offsite content on trustworthy platforms… and of course quality content.

An ancillary benefit of spreading out is that while such content helps you get organic search rankings, it also drives direct traffic to your site. Just ask any small business with a following on Facebook, Twitter, and Google+. Speaking of Google+, authorship of quality content is a big ranking factor and your Google+ profile enables you to have your smart visage appear alongside your website on the search results. Of course, it is smart strategy from Google to promote Google+, but authorship equals ownership which equals accountability. And with their name on the line, businesses can ill afford poor business practices. Their rankings can sour as can their reputation.

Google+ has also assumed significance because it offers businesses the opportunity to create local Google+ pages; these pages enable customers to get in touch with the businesses’ physical location, if any. The three attributes which Google stresses with respect to local business related information are name, address, and phone number (NAP). Google+ is a great place to put up this information; especially if you can succeed in building a community. These attributes constitute crucial information from the point of view of local SEO and you also need to have them present in the “rich snippet” section of your page HTML. Google considers this as good SEO practice and you will be rewarded with a higher position on the results page.

Other sites to put up NAP information include Yelp; Angie’s List, and Yahoo Local.

Apart from these, the time-tested steps still hold true. These include creating first-class content; getting searchers from Google to land on a content-rich landing page instead of a regular / generic page on your site; and judicious use of keywords.

Finally, remember that this template of activities is not Google-specific. You will benefit from organic traffic coming via Yahoo and MSN too.

Benefits of SEO for Small Businesses

SEO is one of the best cheaper means of marketing a brand online. For the starters, an SEO service can help you create a really better, faster as well as friendlier website for your users. Despite the best name that you have, you need to know that search engine optimization is not just about search engines but they as well focus on the consumer. When the visitors who come to your site are happy, the search engines will be happy also. With the help of good on-page search engine marketing techniques that really improve the experience of the user, it means that you are creating your customer relationship benefits.

If you take time to think about it, one of the reasons you have a business website is to increase as well as differentiate the customer base. It is a no hidden secret that a business with a better website grows twice as fast as those businesses that do not know the value of a website. SEO will help your business to gain good rankings in search engine pages and this is what translates to getting a good number of targeted visits and basically to more customers.

The web is absolutely one of the very fastest growing and beneficial markets in the world economy; however, it is not just the only one. A successful marketing campaign will help the business find new markets as well as explore new economies. The social media platforms as well as mobile marketplaces can take the traffic levels of your website to whole new stages by boosting the SEO performance.

Having a good SEO optimized website means it simple to use, it loads fast and it is really easy to use and it is compatible with tablet and mobile devices. This as well translates to improved conversions and this means that the visitors coming to the website are likely to become the best customers, subscribers as well as loyal visitors.

One of the advantages of ranking in the top pages of the SERPs is the ability to create good brand awareness. Users are likely to trust a company when it shows on the first pages when they search for a certain term somewhat than those brands that do not have a good online presence.

Small businesses that really need to build good brand awareness need to consider the benefits of SEO campaigns and gain the first positions for the keyword phrases related to what they are offering. Also, when hiring experts for your SEO campaigns, you need to be careful because search engines play an important role in building the brand awareness, because also they can be good in destroying the trust of the brand.

« Newer posts